July 5

Business Intelligence vs. Business Analytics


Are you unsure of what distinguishes business intelligence from business analytics? We’re here to help.

It can be confusing to know where to put your time and resources. Still, when you understand the difference between business intelligence and business analytics, you’ll be able to make smarter decisions about using your time and money.


Business Intelligence (BI) is a term used to describe the collection, storage, analysis, and distribution of data intended to lead to better decision-making. Business Intelligence is used by companies to better understand their customers, competitors, and markets. BI can also be used by businesses to analyze trends over time so they can make more informed decisions in the future.

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Business intelligence is a term that includes words encompassing tools that offer data from internal systems and external sources, as well as information about the business environment, in an accessible format so managers may use it for decision-making. It’s a foundation for better decision-making in an organization.

Business intelligence involves:

-collecting data from different sources;

-analyzing that data to extract insights;

-presenting those insights to people who need them to make decisions;

business analytics involves:

-organizing your data into a format that allows easy access and analysis;

-analyzing your data using the right tools (e.g., spreadsheets) to find patterns in it;

-understandably presenting the results so people can use them to make better decisions.

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Business intelligence is when you collect data and present it in a way that allows an organization to make decisions based on its findings. For example, if you’re a retailer and want to know what people are buying at your store, business intelligence would involve collecting sales data from various locations around the country. It then analyzes that data with other data points such as demographics and trends to see what patterns emerge when looking at all these factors together. This analysis helps retailers decide which products need more attention or where they should invest their time and resources.


On the other hand, business analytics aims to provide insights that can improve results throughout an entire organization. Its focus is on assisting organizations in making better decisions based on more data than simply that is available in their systems.

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Business Analytics (BA) refers to using data analytics to create models that predict specific outcomes based on data and then make predictions about future outcomes based on those models. BAs are used by organizations like banks and insurance companies that must decide quickly how much money they should lend out or how many people should buy health insurance based on past trends.


For example, A corporation won’t be able to make wise judgments based solely on its internal data if it has just been using its accounting system as a source of data and lacks access to outside sources like social media or consumer surveys. But, if they had access to more information—say through social media posts or customer surveys—they could potentially find better ways of doing things like marketing campaigns.

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Business analytics goes one step further than business intelligence by making decisions based on collected data. This type of analysis uses statistical models to predict future outcomes based on existing data and new data that may not be available (i.e., new product launches). Businesses use this type of analysis because it allows them to make predictions about future behavior without having.


Let’s discuss what you’re looking for when using BI or Analytics. You want to know:


What data do we have? How can we get more of it? How should we use it? What kinds of things can we do with that information? What are the best ways to present it to our users and customers?

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Analytics answers those questions in a quantifiable way: showing you where there’s room for improvement, how much money each part of your company costs (or could save), and which parts are likely to improve over time.


Now let’s look at Business Intelligence (BI). This involves taking all that information—who bought what, who canceled what—and analyzing it so that you can find patterns in your data and make predictions based on them. It also means looking at

Wrapping up

It’s a common question, but how are they different? What does each one do? Is there a difference between them? Let’s simplify: Business intelligence is collecting information, while business analytics is using that information to make informed decisions.

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Business intelligence is all about the analysis of data. On the other hand, business analytics focuses on using that analysis to change something in your company. In this article, we’ll discuss each of these things and how they relate.

Author’s Bio:

Rosette is known for being tech-savvy ever since her teenage years. She loves to explore new possibilities and tech innovations that would help companies and individuals thrive in this constantly changing digital world. This further inspired her to write about technology and why it has become the future of everything, especially business.



Author’s Bio:, BUSINESS ANALYTICS, BUSINESS INTELLIGENCE, business intelligence vs. business analytics, WHAT BENEFITS DO YOU GET?, Wrapping up

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